Market Trends & Analysis
75% of Consumers Will Pay Extra For Clean Label Ingredients
Market Trends & Analysis75% of Consumers Will Pay Extra For Clean Label Ingredients75% of Consumers Will Pay Extra For Clean Label Ingredients
Clean label is the new norm when it come to food and beverage products. This concept is supported by results of a recent survey commissioned by specialty PR agency Ingredient Communications that found as many as 73 percent of consumers are happy to pay a higher retail price for a food or drink product made with ingredients they recognize and trust.
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