Consumer demand is growing for products that are greener and manufactured sustainably, as well as for companies that practice environmental and social responsibility. Research shows consumers not only view these products and companies in a more positive light, but it increases trial, quality perception and willingness to pay a premium. Chocolate and coffee are two of the many categories where sustainable practices are being rewarded in sales growth.
Takeaways for your business
- From 2017 to 2018, chocolate with environmental claims sold five times faster than the overall market.
- Supply chain technologies are helping standardize and digitize areas like global agricultural shipping.
- 84% of consumers surveyed avoid products with excessive packaging; 60% want recyclable packaging.
Cargill is working to nourish the world in a safe, responsible and sustainable way. We've been in business for more than 150 years, and have a history working with partners to navigate our complex food system from field to table. Our broad label-friendly portfolio, market expertise and trusted supply chain can help you satisfy consumer demand for clean label.
Register to download this resource
Registering as a member of Food Insider Journal will give you free access to premium content including digital magazines, webinars, whitepapers and more.Download