What’s important to consumers drives how Dannon runs its business. In 2016, the company launched its Dannon Pledge, a multi-year plan to change how it makes its yogurt to give consumers the ability to make better food choices. Based on three main pillars—sustainable agriculture, naturality and transparency—the Dannon Pledge is a promise to its farmers, retail customers and consumers to further improve sustainable agriculture practices for its milk supply, to increase transparency for its portfolio of products and evolve to more natural and fewer ingredients for flagship brands.
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