Cleaning Up The Kids' Aisle

Cleaning Up The Kids' Aisle

Designing products for children is big business, with significant go-to-market opportunity for clean label applications across the entire food and beverage spectrum.

Of the 325 million U.S. population, 73.8 million are children aged 0 to 17 years—with the demographic expected to increase in racial diversity and grow to 80 million by 2050. While kids seek foods that appeal to their taste buds, parents are increasingly interested in better-for-you products they feel good about feeding their families. Many brands are responding through cleaner ingredient decks free from artificial additives or preservatives and featuring natural flavors and colors.

Table of Contents

  • Viewpoint
    by Judie Bizzozero
  • Cleaning Up The Kids' Aisle
    by Judie Bizzozero
  • Childrens Nutrition & Market Opportunities
    by Satya Jonnalagadda
  • Free to Be Fruits and Veggies
    by Melissa Kvidahl
  • Suppliers Talk Natural Colors, Flavors Considerations
  • Case Study: Buddy Fruits
    by Karen Butler

Takeaways for Your Business

  • Kids' dairy, cereals, sweets, snacks and beverages show significant room for clean label innovation.
  • More than 36 percent of parents report children have a significant impact on the brands they choose.
  • Millennial parents now account for 42 percent of all households with children.

About Cargill


Cargill is working to nourish the world in a safe, responsible and sustainable way. We've been in business for more than 150 years, and have a history working with partners to navigate our complex food system from field to table. Our broad label-friendly portfolio, market expertise and trusted supply chain can help you satisfy consumer demand for clean label.