Bolder beverages: Standing out in the competitive beverage category – product development guide

Today’s beverage consumers want it all: health and wellness benefits from their drinks, environmental stewardship from beverage companies, convenient delivery that suits their active lifestyles, and more. Demand is bubbling, opportunity is sparkling and competition is flowing like never before.

Brands are wondering how to stand out amidst all the innovations in fermented drinks, functional teas and coffees, plant-based milk alternatives and nonalcoholic adult beverages—just to name a few. Trustworthy partnership is one place to start—knowing where ingredients are sourced from, how they’re produced and how they act in a formulation is key.

Download this product development guide to learn how to thoughtfully formulate in this category to deliver on health benefits, provide a one-of-a-kind taste experience, and share compelling brand stories about unique ingredients to stay on top of beverages’ rising wave.