Market Trends & Analysis
Millennial moms seek convenient, nutritious food choices
Market Trends & AnalysisMillennial moms seek convenient, nutritious food choicesMillennial moms seek convenient, nutritious food choices
According to a Pew Research Center population report released by the U.S. Census Bureau in 2016, Millennials have surpassed Baby Boomers as the nation's largest living generation, now numbering 75.4 million in the United States, compared to 74.9 million Baby Boomers. Millennials are diverse, they wield immense spending power, and they're said to widely differ compared to preceding generations across a number of attitudes, beliefs and behaviors. This combination of factors makes Millennials, well, influential. And for marketers and manufacturers, that makes this demographic group a worthy target.
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