Video: Reeds Inc. Talks Brand Identity

What started as an herbalist trying to create a natural ginger ale turned into a full line of craft sodas that would raise the bar on taste and quality, forever disrupting the beverage category.

When Chris Reed, founder and CEO of Reeds Inc., set out to make a “real” ginger ale 25 years ago, he had no idea he’d build one of the most successful natural soda empires, paving the way for an entire category that continues to flourish. In this video, Reed shares how staying true to the brand’s roots led to organic growth—from a flagship product to more than 30 unique, natural beverages.

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