The Whole Package

The Whole Package

Besides the rising popularity of converted flexible packaging such as resealable pouches, conventional food and beverage packaging is losing share to options offering portion control, compostability or a transparent component for consumers to see the product.

From aesthetics to functionality, packaging can play a critical role in a product's success or failure. Add the increasing demand for eco-friendliness, and food and beverage manufacturers may find themselves spending as much time and energy on what's outside a product as what's in it. U.S. demand for converted flexible packaging is expected to reach $20.7 billion in 2019, representing an increased transition from rigid to flexible packaging. Single-serve, resealable and sustainable packaging options are also making strides.

Table of Contents

  • Viewpoint
    by Judie Bizzozero
  • Packaging 2.0
    by Judie Bizzozero
  • HPP Options Boost Juice Category
    by Melissa Kvidahl
  • Case Study: Dreaming Cow
    by Joanna Cosgrove
  • Case Study: Tio Gazpacho
    by Danielle Rose

Takeaways for Your Business

  • Between 2010 and 2014, flexible packaging use grew 56% in consumer packaged goods (CPG) launches.
  • Popular for organic, artisanal and craft products, glass jars convey prestige and a more homey feel.
  • High-pressure processing (HPP) in plastic bottles reinvigorated the fresh beverage category.

About Cargill


Cargill is working to nourish the world in a safe, responsible and sustainable way. We've been in business for more than 150 years, and have a history working with partners to navigate our complex food system from field to table. Our broad label-friendly portfolio, market expertise and trusted supply chain can help you satisfy consumer demand for clean label.