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Video: How Applegate's 'Changing the Meat We Eat'

Applegate is making its motto of “Changing the Meat We Eat®” a reality by creating its products from farm animals living and thriving in open, grassy areas.

Applegate’s video uses the concept of chalkboard animation to erase the lines containing a small number of pigs, illustrating that this is “pretty good” when it comes to giving farm animals the room they need to live happy lives. With the sound of “moos,” “clucks” and “oinks,” the animals are placed in an open, grassy area to thrive. This brand insists on its products coming from animals on grass, not stuck in feedlot situations.

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