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Video: Natural Sweetener Demand on the Rise

Replacing sweetening ingredients is not a simple task. While many manufacturers are looking to clean up labels and reduce calories and sugars, they cannot sacrifice great taste to do so.

Consumers are increasingly demanding healthier food and beverage options made with recognizable ingredients. As such, industry faces the challenge of balancing public desire for indulgent experiences with a focus on reduced sugars and clean labels. Stevia and stevia blends, monk fruit, sugar alcohols, syrups, prebiotic fibers and honey are just a handful of ingredients manufacturers are using in attempt to bridge the gap, particularly in the beverage space. In this video, Heather Granato, vice president of content for Informa's Health and Nutrition Network, discusses the how demand for natural sweeteners is driving clean label food and beverage development.m

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