Market Trends & Analysis
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Pre/ProbioticsFermented food and drink linked to improved microbiomeFermented food and drink linked to improved microbiome
The COVID-19 pandemic has forced personal health and general well-being into the forefront for many consumers. At the same time, increased and improved research and messaging surrounding the link between digestive health and overall health have led consumers to seek ingredients like pre-, pro-, and postbiotics to achieve their general health goals.
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