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Video: Fiber Fueling Bar Innovation

Fiber is a versatile ingredient that benefits a host of body functions such as balanced energy, weight management, heart health, healthy blood sugar, metabolism and digestive health.

The bars category is benefiting from increased consumer interest in healthier and more nutrient-dense snack foods, ringing up sales of US$6.7 billion in 2017.Among the attributes influencing consumers’ decisions on which bars to purchase, fiber tops the list--especially among older consumers. In this video, we examine growth opportunities for fiber-rich bars and how brands are delivering fiberful products.

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