People love the sweet taste of sugar, but today's consumers are becoming more aware of added calories and impact on health associated with over consumption of sugar. Add to that the new nutrition facts panel, which creates more transparency about added sugars. Formulators and marketers of products across categories need innovative ways to meet consumer expectations and solve the dual challenges of flavor and better-for-you.
Please join Food Insider Journal as we dive into exclusive research on real consumer expectations and purchasing behavior. We'll then look at ingredient innovations that are ready to tackle the flavor challenge, plus factors that formulators and marketers alike should consider for meeting your brand's market position.
NEXT Data & Insights, New Hope Network, Market Research Manager
Amanda Hartt has worked in the natural products industry for almost six years since completing a master’s degree in food policy, nutrition and sustainability, which pivoted her career and skill sets to researching and analyzing the shifting policies and business practices dictating the structure of food systems. As a professional researcher, with prior work experience in community development, Hartt advocates for brands affecting positive change through their supply chains to solve persistent health, environmental and social issues. Currently she is a market research manager for the NEXT data and insights team within the New Hope Network in Boulder, Colorado.
Cargill, Global Stevia Business Leader
As the Global Stevia Business Leader for Cargill, Andrew Ohmes is responsible for delivering high-quality stevia products to the global market, which includes leading the commercial strategy and team, building customer relationships and working closely with sales and marketing teams to grow the business.
Cargill, Principal Scientist
Wade Schmelzer is a principal food scientist within Cargill’s North American Food Applications team. He is focused extensively on providing technical leadership in support of Cargill’s high intensity sweetener business. In this role, he has been actively involved in the development and commercial launch of new stevia leaf extract products in the ViaTech® portfolio, as well as the introduction of EverSweet™ stevia sweetener. From an applied perspective, Wade has a wealth of formulation experience across a wide array of food and beverage applications. He has collaborated with application colleagues and customers on sugar reduction projects across the globe, helping to accelerate their product development cycle.
Wade received Bachelor degrees in Business and Food Science from the University of Minnesota. He also received his Master’s degree in Food Science from the University of Wisconsin-Madison. He has been working at Cargill for 19 years supporting the development of various health and wellness focused ingredients with over 9 years of experience on formulating with stevia sweeteners.
Director Content Marketing, Informa Health & Nutrition Network
Fran Schoenwetter, director of content marketing, supply, provides insights and strategic content development to meet audience education needs across the supply chain. For over three decades, Schoenwetter has served the natural products industry truly from supply to shelf. For independent and national natural products retailers, she has provided leadership in retail operations, education, category and brand directorship, and technical product development. Her breadth of experience has provided her a rich and practical understanding of the forces driving both retail merchandising and new product innovation.