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Video: a2 Milk Tackles Dairy Digestive Issues

The a2 Milk Co. created a marketing video that effectively explains one of the main reasons for consumer sensitivity to dairyand why its products are a natural solution.

Leading with the statistic "one in four people have trouble digesting milk," The a2 Milk Co. created a video to help explain its brand proposition. Painting a picture for the consumer about one of the main reasons many consumers struggle with dairy, the brand effectively explains how it is uniquely positioned to respond.

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