Whether developing a new product or reformulating an iconic favorite, brands must find innovative ways to retain kid appeal while boosting nutrient values. What’s more, brands also must deliver kid-centric food and beverages that appeal to parents looking for products made with simple, clean label ingredients. Combined global sales of eight key categories commonly consumed by or marketed to children are predicted to reach US$1.2 trillion in 2017, while combined sales of clean label products in the same categories are expected to ring up only $72 billion. This Food Insider Journal news desk details which sectors have the most go-to-market opportunity for clean label launches in the kids’ aisle.
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