Free-From Claims

Free-From Claims

Clean eating has shifted from a health and wellness trend to a driving force for improved nutrition and social responsibility.

No longer relegated to consumers dealing with food allergies and sensitivities, products with free-from label claims have become big business as mainstream society increasingly seeks cleaner ingredients. A 2015 survey revealed approximately 90 percent of global consumers reported thinking about food ingredients, as well as the healthfulness of their diet. From gluten, dairy, grains and genetically modified organisms (GMOs) to artificial colors, flavors and preservatives, limiting and omitting certain ingredients is becoming the new norm.

Table of Contents

  • Viewpoint: Making a Case for Free From
    by Judie Bizzozero
  • Free-From Claims: Moving From No to Yes
    by Judie Bizzozero
  • On-Label Certification Claims Increase Consumer Appeal
    by Katie Das
  • Free-From Bakery Offers More Than the Baseline
    by Melissa Kvidhal
  • Case Study: Canyon Bakehouse
  • Case Study: Natures Bakery

Takeaways for Your Business

  • Global sales of clean label food and beverage products are projected to reach US$180 billion by 2020.
  • Bakery is a trending category, with sales of gluten-free bread rising 66 percent from 2013 to 2015.
  • Some of the most common certifications focus on organic, non-GMO, gluten-free and animal welfare.

About Cargill


Cargill is working to nourish the world in a safe, responsible and sustainable way. We've been in business for more than 150 years, and have a history working with partners to navigate our complex food system from field to table. Our broad label-friendly portfolio, market expertise and trusted supply chain can help you satisfy consumer demand for clean label.