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P. K. Davé is the founder and CEO of Nature’s Formulary, one of the oldest Ayurvedic brands in the natural products industry. In 1993, he developed the first Ayurvedic line designed specifically for the western population. Davé has more than 23 years of experience in wide-ranging fields, from raw materials to natural retail channel strategy. He has served on the boards for many industry associations, including the American Herbal Products Association (AHPA), the Natural Products Association (NPA) and the Association of Ayurvedic Products Suppliers.