Nearly two-thirds of Americans are limiting or avoiding added sugars, and a quarter point to sugar as the most likely calorie source responsible for weight gain, according to the newest data from the International Food Information Council (IFIC).This heightened attention to sugar intake—coupled with consumer demand for ingredients that are natural, sustainable and healthful—is driving food and beverage companies to their rethink ingredient selection and marketing messages, especially in key categories considered indulgent or inherently caloric.
In May 2016, FDA unveiled new requirements for the Nutrition Facts label of packaged foods, including the reporting of a product’s added sugar content. This new attention to added sugar intake on packaging—as well as consumer demand for sweeteners that are natural, sustainable and healthful—provides brands the opportunity to increase use of alternative sweeteners when developing or reformulating products.
Download this infographic to find out more about how natural sweeteners are being used in food and beverage development.
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