Infographic: Identifying the Clean Label Consumer

Infographic: Identifying the Clean Label Consumer
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The more ubiquitous clean label becomes, the more it moves from trend to expectation—driving food and beverage companies to change their thinking about new and existing products. With no legal or industry definition of clean label the benchmark is constantly evolving based consumer demographics, which makes identifying the clean label consumer and understanding how their mindset affects purchasing behavior critical for brand growth. Download this infographic to learn about the clean label consumer mindset and its impact on the future of product development.

This infographic was excerpted from the “Defining Clean Label: Moving from Trend to Norm” Workshop at SupplySide West 2017. The session was underwritten by Cargill, Synergy Flavors and Tate & Lyle

For more clean label resources from the session’s speakers, click the following links:

• Exceeding Expectations for Clean Label Digital Magazine

• Reformulation Strategies for Cleaning Up Labels

• Challenges and Strategies for Navigating Clean Label

• Engaging Suppliers on the Clean Label Journey

• SupplySide West Podcast 67: Food & Beverage Trends at SupplySide West 2017