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Free-From Claims

No longer relegated to consumers dealing with food allergies and sensitivities, products with “free-from” label claims have become big business as mainstream society increasingly seeks cleaner ingredients. A 2015 survey revealed approximately 90 percent of global consumers reported thinking about food ingredients, as well as the healthfulness of their diet. From gluten, dairy, grains and genetically modified organisms (GMOs) to artificial colors, flavors and preservatives, limiting and omitting certain ingredients is becoming the new norm.

Table of Contents

  • Viewpoint: Making a Case for Free From
    by Judie Bizzozero
  • Free-From Claims: Moving From ‘No’ to ‘Yes’
    by Judie Bizzozero
  • On-Label Certification Claims Increase Consumer Appeal
    by Katie Das
  • Free-From Bakery Offers More Than the Baseline
    by Melissa Kvidhal
  • Case Study: Canyon Bakehouse
  • Case Study: Nature’s Bakery

Takeaways for Your Business

  • Global sales of clean label food and beverage products are projected to reach US$180 billion by 2020.
  • Bakery is a trending category, with sales of gluten-free bread rising 66 percent from 2013 to 2015.
  • Some of the most common certifications focus on organic, non-GMO, gluten-free and animal welfare.