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Slide Show: Communicating Authenticity, Transparency & Clean Label Attributes to Consumers

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While terms such as organic and non-GMO have become more visible on product labels, most consumers are not aware of the meaning of those terms. Education about product attributes can help brands capitalize on consumers’ increasing desire to eat healthy, which can benefit brands and shoppers.

This slide show has been adapted from a Natural Products Expo West 2017 presentation, “Communicating, Authenticity, Transparency & Clean Label Attributes to Consumers,” by Jeff Hilton, chief marketing officer and co-founder, BrandHive.