Clean label went from being a “trend” to a driving force behind the way companies are thinking about new and existing products. According to research from Euromonitor International, consumers in different countries have shown varying clean-label priorities, which impacts product development. For instance, “all natural” is a key selling point in U.S. retail, whereas Western Europe responds more strongly to “no artificial preservatives.”
Check out this infographic to find out more about global developments in clean label, and the impact on the food and beverage industry.
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