Video: Visual Marketing Resonates With Gluten-Free Consumers

Canyon Bakehouse created a marketing video contrasting traditionally small gluten-free bread with the huge possibilities of a "Big Sammie" made on its new Heritage Style loaf.

Gluten-free consumers are all-too familiar with the trappings of traditional gluten-free bread, particularly since many of the category’s shoppers previously ate mainstream baked goods. Recognizing a gap in the look and feel of something as simple as a sandwich, Canyon Bakehouse created a video to play on the huge possibilities of its new full-size Heritage Style gluten-free loaves.

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